01
Brief Extractor
AI · Creative automationAn AI-powered tool that converts unstructured creative briefs into properly structured, ready-to-use project files.
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Software design & development studio
Luma Design builds software.
We design and develop tools that solve real workflow problems — from AI-assisted creative automation to consumer-facing apps.
The practice
Luma Design is a software design and development practice. Alongside brand and creative work, we build functional tools — applications that automate repetitive creative tasks, utilities that solve specific technical problems, and consumer apps built end-to-end. Below are a few of our active projects.
About
Luma Design is the studio of Sam Buehner, a graphic designer based in Salt Lake City, Utah. Across years of client work — for businesses large and small — the goal has stayed the same: elevated, considered design that strengthens how a brand shows up in the world.
That practice now extends into software. Working with AI as a development partner, Luma Design builds the tools behind the work — automating repetitive creative tasks, solving specific technical problems, and shipping complete consumer apps end to end. The same design instinct, applied to code.
Selected work
Tools we've shipped
Each project started as a real problem in a real workflow. Here's what we built and what changed as a result.
02
Liquid Glass
Image processingAn image-processing tool that adds realistic refraction and specular-highlight effects to flat design elements, producing a "liquid glass" material look.
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03
TBR Bookshelf
Consumer web appA personal reading-tracker web app that visualizes a "to be read" list as a virtual bookshelf, with sorting and filtering.
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