Software design & development studio

Luma Design builds software.

We design and develop tools that solve real workflow problems — from AI-assisted creative automation to consumer-facing apps.

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The practice

Luma Design is a software design and development practice. Alongside brand and creative work, we build functional tools — applications that automate repetitive creative tasks, utilities that solve specific technical problems, and consumer apps built end-to-end. Below are a few of our active projects.

About

Luma Design is the studio of Sam Buehner, a graphic designer based in Salt Lake City, Utah. Across years of client work — for businesses large and small — the goal has stayed the same: elevated, considered design that strengthens how a brand shows up in the world.

That practice now extends into software. Working with AI as a development partner, Luma Design builds the tools behind the work — automating repetitive creative tasks, solving specific technical problems, and shipping complete consumer apps end to end. The same design instinct, applied to code.

Selected work

Tools we've shipped

Each project started as a real problem in a real workflow. Here's what we built and what changed as a result.

Brief Extractor

AI · Creative automation

An AI-powered tool that converts unstructured creative briefs into properly structured, ready-to-use project files.

Read the case study

Liquid Glass

Image processing

An image-processing tool that adds realistic refraction and specular-highlight effects to flat design elements, producing a "liquid glass" material look.

Read the case study

TBR Shelf

Native app · iPhone, iPad, Mac

A private reading library that started as a web app for one reader's to-be-read list and grew into a native app: finished books shelved spine-out, a filterable TBR pile, reading stats, and an EPUB reader.

See the app